Jasey Michelle's 365/366 Photo a Day Blog

Sears has sold its top-of-the-line hand tools under the "Craftsman" name since 1927. With their secondary line of hand tools being called simply "Sears", and according to many consumers they were of above average quality. The "Sears" tool line was discontinued around the late 1980s and replaced by the "Companion" tool line. The "Companion" tool line is becoming discontinued and replaced by the "evolv" tool line, which has the same warranty as "Craftsman" if you keep the proof of purchase. In recent years, a subset of the Craftsman line, known as "Craftsman Professional" has been introduced as a highest quality line under the Craftsman logo, and they are billed as Only The Best as a part of the Sears/Craftsman advertising campaign. In 2007, the Craftsman Brand team introduced the new tagline "There's A Craftsman In All of Us" changing the previous marque of "Craftsman makes anything possible".